Art Direction / UI Design

Copyright 2015

Client: Woodchuck Hard Cider

Project: 2014 Bottle Design

Agency: Ammirati

Role: Art direction and design

Project Info: As part of a brand refresh, new packaging is a high priority for the current hard cider category leader. Playing off of they're Vermont history and quirky, verging on whacky, style these options presented a fresh and playful take on an American Classic.

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