Ten Thousand

Role: Creative Direction, Web & Branding

Logo Design & Art Direction

E-Commerce Web Design

Offering the ‘best shorts in the world,’ Ten Thousand is a fast-growing active menswear startup based in NYC. The design for the site had to be contemporary, masculine and refined while remaining elevated and differentiated from other overly aggressive fitness industry competitors.

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Landing Page Design

The 30-Day In-The-Gym Trial landing page serves as the initial touchpoint for new customers, offering a free 30-day trial of certain styles of shorts.

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Developed as a holiday product bundle for active guys, The BDA Kit was leveraged through existing partner brand networks and highlighted by independent press outlets: Gear Patrol and Valet.

Training Team Branding

In-Store Product Customization Experience

Using the kiosk and app shown below, Equinox members can build custom shorts and have them delivered directly into their local club lockers.

Design, Art Direction & Branding